Live edition Vol. I · No. 27 Sunday, 05 July 2026
Tracking 3,725 titles · Across 34 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report

Markets & Countries · Europe

🇪🇺 Vertical Drama in Europe

· UK, Spain, France

Production hubs emerging in Spain and UK. Regulatory environment (DSA, GDPR) shapes distribution.

Key numbers

Metric Value Source
European CTV advertising market growth forecast 3x K-EnterTech Hub · 2031
European CTV advertising market growth forecast by 2031 3x K-EnterTech Hub · 2031
MSC sales company HPF initiative MSC founded March 2020 by Paul Yates and Netto Fernandes Variety / Deadline · 2026
[CONTRE-MESURE] Mago publishes no cost-reduction figure for 'fraction of the cost' claim no published figure (flat per-render cost, unquantified) Mago Studio (use-case vertical-drama) · 2026
Skechers x Aminho 'The Challenge' (Constantin) 20 episodes, first German brand microdrama DI#4 cartographie (mikrodrama.de/horizont.net) · 2026
Tattle TV UK First Microdrama App UK's first dedicated microdrama app, reality-led formats, deal with COL Group Variety MIP London 2026 · 2026

Other markets

China · United States · India · Southeast Asia · MENA · Latin America · Africa

Europe is a chapter in the report. 64 countries, ARPU, per-market forecasts — Vertical Invasion 2026.
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