Live edition Vol. I · No. 31 Monday, 27 July 2026
Tracking 3,764 titles · Across 34 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report
EDITION №31
EST. 2026 · NANTES
HD · 9:16 · 24fps
The independent index of vertical drama

The $14 billion habit Hollywood
didn't see coming, charted weekly.

Vertical Drama is the editorial reference for the new format that's rewriting television: 90-second episodes, shot in portrait, watched in pockets. We track 3,764 titles across DramaBox, ReelShort and a dozen other apps — with daily listings, talent indices and platform intelligence.

$14B
Global market · 2026
Vertical Invasion 2026 · 2026
$30B
Global projection · 2030
Vertical Invasion 2026 · 2030
$1.2B
ReelShort revenue
The Meridiem · 2026
$120B
China market · 2026
Vertical Invasion 2026 · 2026
№01 of 3764 · this week
RANK№01
MiniShort
CEO ROMANCE · 10 EP
The Virgin and The Billionaire
★ — ·
RANK№02
DramaBox
REVENGE THRILLER · 51 EP
Divorced at the Wedding Day
★ 7.2 · 11.5M
RANK№03
MiniShort
TIME TRAVEL · 71 EP
My Ex-Husband Can't Stop Spoiling Me
★ — ·
RANK№04
DramaBox
DRAMA · 54 EP
No Escape From The Mafia King's Embrace
★ 8.5 · 5.4M
RANK№05
FlareFlow
REVENGE THRILLER · 37 EP
Help Mommy, Daddy's Killing Me in Surgery!
★ — · 1.6M
Refreshed weekly · last sync 27 Jul 00:00 UTC
Radar №01 The Category Is Losing Its Only Audited Witness · MiniShort top №01 The Virgin and The Billionaire · DramaBox top №01 Divorced at the Wedding Day · FlareFlow top №01 Help Mommy, Daddy's Killing Me in Surgery! · Radar №01 The Category Is Losing Its Only Audited Witness · MiniShort top №01 The Virgin and The Billionaire · DramaBox top №01 Divorced at the Wedding Day · FlareFlow top №01 Help Mommy, Daddy's Killing Me in Surgery! ·
Radar · 2026-07-27 The Category Is Losing Its Only Audited Witness Mega Matrix's 6-K is the one document in this industry that nobody can spin: revenue down 28% year over year to $26.1 million, ad spend at 47% of that shrinking… Read the Radar →
№ 01Episode One
25 series on screen this week
Monday, 27 July 2026
All Platforms · Worldwide

Today's most-watched series
across the vertical canon.

Browse all series →
Refreshed weekly · last sync 27 Jul 00:00 UTC
Series Platform Genre Views Rating
01
The Virgin and The Billionaire
CEO Romance 10 EPUS
MiniShort CEO Romance
02
Divorced at the Wedding Day
Revenge Thriller 51 EP
DramaBox Revenge Thriller 11.5M 7.2
03
My Ex-Husband Can't Stop Spoiling Me
Time Travel 71 EPUS
MiniShort Time Travel
04
No Escape From The Mafia King's Embrace
Drama 54 EP
DramaBox Drama 5.4M 8.5
05
Help Mommy, Daddy's Killing Me in Surgery!
Revenge Thriller 37 EPUS
FlareFlow Revenge Thriller 1.6M
06
Beach Volleyball Virgin
Forbidden Romance 52 EP
MiniShort Forbidden Romance 402K 8.2
07
The Rejected Ex-mate's Secret Identity
Werewolf Mate 45 EPCN
FlareFlow Werewolf Mate 1.5M
08
A Deal With The Hockey Captain
Romance 58 EP
DramaBox Romance 3.6M 9.6
09
House Husband? Try Supreme Immortal (DUBBED)
CEO Romance 65 EP
DramaBox CEO Romance 4.4M 7.9
10
Daddy Dominant's Good Girl
Forbidden Romance 54 EP
DramaBox Forbidden Romance 4.6M 8.6
11
His Love Arrived On Time
Time Travel 39 EPUS
FlareFlow Time Travel 1.5M
12
The Longlost Heiress's Return
Secret Baby 55 EP
DramaBox Secret Baby 7.5M 8.6
13
Too Late to Beg: The Fat Heiress's Revenge
Revenge Thriller 50 EPCN
FlareFlow Revenge Thriller 1.5M
14
Watch Out, I'm The Lady Boss
CEO Romance 64 EP
DramaBox CEO Romance 7.0M 8.9
15
Pregnant by the Golden Billionaire Bachelor
Secret Baby 63 EP
MiniShort Secret Baby
16
Pucked by My Brother's Rival
Forbidden Romance 51 EP
DramaBox Forbidden Romance 3.9M 8.1
17
Billionaire Completes My Bucket List
Fated Marriage US
MiniShort Fated Marriage
18
The Cheater Suddenly Can't Live Without Me
Time Travel 50 EPUS
FlareFlow Time Travel 1.5M
19
Divorce Me? Bow to My Billionaire Daughter!
CEO Romance 35 EPCN
FlareFlow CEO Romance 1.5M
20
All I Want for Valentine's Is You
Time Travel 55 EPUS
MiniShort Time Travel
21
How I Became a Billionaire Heiress
CEO Romance 78 EPCN
MiniShort CEO Romance
22
Crowned in Love: The Mother of Three Big Shots (DUBBED)
Family Drama 100 EP
DramaBox Family Drama 5.7M 10.0
23
My Stolen Billionaire Life
Paranormal 76 EPUS
MiniShort Paranormal
24
Fake Dating My Rich Nemesis
Secret Baby 62 EP
DramaBox Secret Baby 4.4M 8.5
25
Dr.Wifey Please Touch Me
Romance 59 EPUS
MiniShort Romance
Showing 1–25 of 3,764
Browse all series →
№ 02Episode Two
The editor's pick — what to start tonight
17 titles
Featured Catalogue · Editor's picks

Hand-picked drama, in the format
it was made for: portrait.

№ 03Episode Three
The tropes building a $14B industry.
19 genres listed
Genres · The vertical vocabulary

The tropes building
a $14B industry.

№ 04Episode Four
The faces of vertical drama — Talent Index
12 of 690+ indexed
Talent Index · The people you don't know yet

The 12 actors who anchor
more than a billion views.

№ 05Episode Five
The 10 markets that move the world
2025–2026 data · sourced
Country Markets · Where the money is

Vertical drama by country —
real numbers, real sources.

Sources: Omdia · Deloitte · Sensor Tower · Real Reel · Vertical Invasion 2026
№ 06Episode Six
The apps publishing the format
10 platforms tracked
Platforms · The distribution layer

Where vertical drama lives —
the apps that ship the format.

R
ReelShortThe global leader in vertical drama
70 million
MAU
2026
period
Owned by Crazy Maple Studio (China/US). Dominates the US market with 69% of revenue. Pioneer of the coin-based IAP model.
View platform profile →
D
DramaBoxThe content powerhouse
~50M (2026)
MAU
2026
period
One of the largest catalogs globally. Strong in Romance, Revenge, and translated content across multiple languages.
View platform profile →
S
ShortMaxThe AI drama pioneer
$7.2M
revenue
2025
period
Leading the charge on AI-generated live-action dramas. The top show this week (Too Late! The Daughter of Olympus) is an AI production.
View platform profile →
G
GoodShortQuality-focused mid-tier
66%
revenue
Focuses on higher production value content. Smaller catalog but stronger curation.
View platform profile →
F
FlexTVNiche vertical storytelling
10M+
MAU
2025
period
Carving a niche with specific content verticals and a loyal user base.
View platform profile →
D
DramaWaveEuropean expansion play
72%
downloads
2025
period
Expanding aggressively into European and Latin American markets with translated content.
View platform profile →
V
ViglooVertical Invasion 2026
50%
revenue
Vigloo Us Revenue Share
View platform profile →
PF
Pocket FMInc42
$400 Mn
revenue
2026
period
Pocket FM Annual Recurring Revenue (ARR)
View platform profile →
KT
Kuku TVAfrica's storytelling platform
10M (April 202
downloads
2026
period
Bringing vertical drama to African audiences with locally produced content.
View platform profile →
ST
Story TVReal Reel
90 minutes
engagement
2026
period
Story TV daily user engagement
View platform profile →
№ 07Episode Seven
The newsroom — what the press is filing on the format
6 stories this week
The Newsroom · Reporting · Interviews · Scoops

What the industry trades
before the trades catch up.

Where the data on this site comes from

verticaldrama.tv is the editorial front-end.
The reporting lives at Streaming Radar.

Listings, talent indexes, market sizing, platform economics — the proprietary work behind this site is produced by Streaming Radar and published in two places.

All listings, talent indexes and market figures on verticaldrama.tv are produced by Streaming Radar & Streaming Lens · Methodology published quarterly
№ 08Episode Eight
What is vertical drama? Definitions, written for the record.
12 entries
The Lexicon · A working glossary

What is vertical drama?
Definitions, written for the record.

For press, agents, and the perpetually confused

№ 01 · FormatVertical drama (n.)

A serialized fiction format filmed and watched in 9:16 portrait, designed for smartphone consumption. Episodes typically run 60 to 120 seconds; seasons run 60 to 120 micro-episodes. Also called shorts drama, mini-drama, microdrama. Distinct from creator-led TikTok serials in production budget, length, and monetization.

№ 02 · OriginWhere it came from

The format crystallized in China between 2018 and 2021 as 短剧 (duǎnjù, "short drama"), evolved on Kuaishou and Douyin, then migrated West in 2022 via ReelShort. It descends, simultaneously, from the Chinese web novel, the Brazilian telenovela, and the Korean web drama — squeezed through the constraints of a phone screen.

№ 03 · EconomicsThe pay-per-episode model

Most platforms make episodes 1–10 free, then charge $0.30 to $0.99 per micro-episode, payable in coins purchased in bundles. A typical 80-episode series earns $40 to $90 from a fully-watching viewer. Average production cost: $200K–$450K per series. A top-10 hit grosses $5M–$30M.

№ 04 · LengthHow long is short?

An episode runs 60–120 seconds. A season runs 60 to 120 episodes — 1.5 to 4 hours total. The running time of a feature, distributed across three to four sittings of binge-scrolling, typically over 48 hours.

№ 05 · GenresThe dominant tropes

Romance dominates: CEO Romance, Werewolf Mate, Secret Baby, Mafia Romance, Forbidden Romance, Fated Marriage. Revenge thrillers and reincarnation/time-travel make up most of the rest. Common thread: high-stakes emotional conflict, fast resolution, a cliffhanger every 90 seconds.

№ 06 · ProductionHow an episode is made

Shoots are fast: a typical 80-episode series films in 10 to 14 days, often in a single rented house or office. Crews are 15–25 people. Pages-per-day are unusually high. Most actors are American, Australian, or British — selected by casting directors operating out of Los Angeles, London, and Sydney.

№ 07 · AudienceWho actually watches

Globally, women aged 25–55 are the majority of paying viewers. The format over-indexes on suburban and small-city audiences in the US and on tier-2/3 cities in China, India, and Brazil. Median session: 31 minutes — 15 to 20 micro-episodes in a single sitting.

№ 08 · PlatformsWhere to watch

DramaBox, ReelShort, ShortMax, GoodShort account for the majority of global revenue. FlexTV, MoboReels (India), Kalos Box (Korea), and a long tail of regional players make up the rest. Few are profitable in every market; most are profitable in two or three.

№ 09 · SpellingVertical drama or short drama?

Both are used interchangeably. "Vertical drama" emphasizes the format (9:16 portrait); "short drama" emphasizes the length. We prefer vertical drama because the orientation is the more durable distinguishing feature — short-form video is a much broader category that includes news, sketch, and creator content.

№ 10 · DistinctionNot the same as TikTok serials

TikTok serial fiction shares the orientation but differs in production model, budget, and monetization. Vertical drama is professionally cast, scripted, lit, and graded; episode releases are scheduled; and platforms charge per episode. TikTok serials are creator-funded and ad-monetized.

№ 11 · OutlookThe market in 2026

Global vertical-drama revenue: $14 billion in 2026 (Omdia), up from approximately $4 billion in 2023. Independent forecasters project $26 billion by 2030, contingent on US/EU regulatory treatment of microtransaction-driven entertainment apps and the pace of adaptation by traditional studios.

№ 12 · This siteWhat Vertical Drama is

Vertical Drama is an independent editorial reference for the format: rankings, a multi-thousand-title catalogue, talent and platform indexes, country-by-country market view, and weekly Streaming Radar intelligence. We are not a streaming service. We are not affiliated with any platform. We are read by the people who make the deals.

№ 09Episode Nine
The questions we get every week
For press & readers
FAQ · For Readers, Press & Industry

Frequently asked,
occasionally answered.

Q.01

Where do your numbers come from?

We aggregate publicly-listed view counts and ratings across DramaBox, ReelShort and a dozen other apps, cross-referenced with public industry signals and the Vertical Invasion 2026 research base (Omdia, Deloitte, Sensor Tower, Real Reel). Country and platform-level economics are sourced from the report and updated quarterly. The public sources we follow are credited with direct links in the weekly Radar and at the foot of this page.

Q.02

Are you affiliated with DramaBox / ReelShort / ShortMax?

No. Vertical Drama is published independently by Bostral & Co. We carry no platform advertising on the editorial pages. Streaming Radar is funded by paid subscribers; the Vertical Invasion report is sold direct.

Q.03

Can I license your charts data?

Yes. The Streaming Lens MCP exposes the underlying data to subscribers — series, actors, country market sizing, platform stats. Single-user reports start at 7 500 €. Enterprise licenses (data feed + report) at 299 €/month. Email [email protected].

Q.04

Why isn't [my favorite series] in the rankings?

The list is a rolling weekly cross-source view of consumer views and public industry signals. Older hits drop off; smaller-platform exclusives are weighted by audited audience size. If you think a series is genuinely under-counted, write to [email protected].

Q.05

Do you cover series outside the major platforms?

Every series indexed on a platform with a verified audience above 1 million MAU is eligible for the catalogue and the country charts. We don't cover individual TikTok or Instagram serials at present, but we track creator-funded vertical drama on Patreon and Substack via the Streaming Radar.

Q.06

I'm a journalist. Can I quote your data?

Please. Attribution to "Vertical Drama (verticaldrama.tv)" is appreciated. The editor takes scheduled background calls. Email [email protected].

Sources

The public signals we follow

Our editorial tracking cross-references public industry rankings and blogs. We credit them and link straight back — we hold no access to their paid platforms.