Methodology of the weekly composite ranking
The VDS is a 0-100 composite score assigned weekly to the vertical dramas tracked on verticaldrama.tv. It folds several public weekly rankings (ad pressure, platform charts, third-party lists) into one comparable measure — because a title can saturate advertising without the audience following, and vice versa.
| Dimension | Weight | What it measures |
|---|---|---|
| Ad pressure | 25% | Creative volume and estimated impressions behind the title |
| Consumer pull | 20% | Audience-side demand (views, ratings, engagement) independent of ads |
| Overseas heat | 20% | Chart presence outside the title's home market |
| Reach | 15% | Number of ranking sources the title appears in |
| Platform | 10% | Weight of the distributing platform (MAU, revenue) |
| Momentum | 10% | Week-over-week progression |
Inputs come from public weekly rankings and third-party advertising data, reconciled by title (fuzzy matching, 0.85 threshold). The score is recomputed every week; each show page displays its rank, VDS and reference week. A title absent from the week's sources gets no score — we do not extrapolate.
The limits, plainly: the VDS measures a title's weighted visibility across the ecosystem, not its quality or its actual revenue. Platforms do not publish audience figures; where a third-party estimate exists, the source is named.