Live edition Vol. I · No. 30 Monday, 20 July 2026
Tracking 3,745 titles · Across 34 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report

Radar

Vertical drama decoded — analysis, predictions, experiments

5 briefs 47 companies tracked 1 active prediction
Recent Intelligence
RADAR 2026-07-16
The chart nobody's watching is the one that matters
Dr.Wifey Please Touch Me sits atop consumer rankings two weeks running, VDS 85, reach 95 — but the ad-spend leaderboard ...
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RADAR 2026-07-15
Dr. Wifey wins the argument nobody's having
The consumer chart this week is topped by a title with zero recorded ad pressure — Dr.Wifey Please Touch Me sits at VDS ...
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RADAR 2026-07-14
The industry is losing the fight for its own screen
Lighthouse Verticals lands Tim Tebow as executive producer for thirty-plus faith-and-family projects launching in Novemb...
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RADAR 2026-07-13
The brand is becoming the studio, not the other way around
Look at what's actually landing this week. Crocs twice, P&G twice, Marc Jacobs, Google paired with a Range campaign, Mac...
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RADAR 2026-07-12
The industry is renting attention it doesn't own
Two weeks of dead-flat rankings tell you the charts have stopped being the story — but this week's editorial slate tells...
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RADAR 2026-07-11
The industry is exporting its production model, not its content
Two stories this week describe the same move from opposite ends. Huoshan Cheyu takes ByteDance's video feuilletons and s...
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RADAR 2026-07-10
The two charts stopped agreeing, and nobody at the top noticed
Dr.Wifey Please Touch Me sits atop the consumer ranking with a rating nobody else touches and a VDS built almost entirel...
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RADAR 2026-07-09
The rankings are frozen, and that's the story.
Compare Week 28 to Week 27 and nothing has moved: the same ten titles on minishort, the same ten on socialpeta, ad spend...
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Premium Intelligence
🔒 ANALYSIS 2026-03-15
Hollywood pivots to vertical drama — and it's more political than creative
Why Hollywood is playing defense, not offense
8 studios · 12 deals · 10,000 words
March 2026: Google, Disney, NBCUniversal and Lifetime pile into the Chinese format they dismissed six months ago.
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🔒 ANALYSIS 2026-03-10
The pick-and-shovel sellers of the vertical gold rush
When an app burns $1 on UA, who actually profits?
6 ad networks · $26B market · follow the money
When a mobile-drama app burns $1 to acquire a user, who actually pockets it? Spoiler: not the app.
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Analysis reserved for Streaming Radar subscribers

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The Big Picture

Vertical drama is no longer a niche. Hollywood is playing defense, the pick-and-shovel sellers are pocketing the margins, AI can't write the script yet, and the real question is: who acquires whom before end of 2026?