INTERVIEW
Hugo Brisbois, Co-Founder of Sweetz
Hugo Brisbois co-founded Sweetz, a joint venture between his AI studio Nation and the mobile app publisher Kovalee. The app has been on the French App Store since 14 April 2026, went fully live on iOS on 3 September, and the funding — a little over a million euros, with the M6 group among the shareholders — was announced the day after. He is the first of this series to hold production, distribution and the till at once. On Virus à Bord, about 45% of the shots are reworked or generated by AI; on Idolz, shot in motion control with actors, every shot goes through the machine. None of the money buys series: it buys tests, until he goes back for more in 2027.
2026 · 14 April
Sweetz appears on the French App Store — "we were obviously a bit under the radar"
2026 · 3 September
Full iOS release
2026 · 4 September
A little over a million euros raised; the M6 group is a publisher shareholder like the other companies in the release
2027 · during
Back to investors with the metrics the million was spent measuring
1,15 €
a week, on the yearly pass the app calls its best offer
vs
6,99 €
the same week, bought on its own
Key Takeaways
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"We do zero 100% live action production, there is always AI"
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Forty-five per cent of the shots on Virus à Bord go through the machine; on Idolz, shot in motion control with actors, all of them
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Four witnesses, one dividing line: the machine on the image, not on the story — "they are still assistants"
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The million does not buy series, it buys tests — content, app, conversion funnels
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First of the four to hold all three pillars: he produces, he distributes, he takes the money
Originally published on Streaming Radar