EDITORIAL
Microdrama → movie theaters: aTwist × National CineMedia, 18,500 screens
aTwist brings microdrama into 18,500 American movie theaters — pre-show, 9:16, brand-sponsored.
aTwist, founded by three Hollywood veterans, distributes vertical series in the pre-show slot via National CineMedia. Brands can sponsor the content. This marks the first physical extension of the 9:16 format onto a shared screen.
- 18,500 screens, 1,650+ theaters across the United States (source: thewrap.com 2026-06-17)
- Hybrid model: original series + brand sponsorship
- Partnership announced exclusively in the Hollywood Reporter (2026-06-17)
This analysis crosses data from 2 independent sources. The VerticalDrama Score (VDS) is a proprietary composite metric.