Live edition Vol. I · No. 35 Tuesday, 25 August 2026
Tracking 3,804 titles · Across 34 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report

Vertical Drama Apps · VIGLOO

VIGLOO

Seoul's platform, backed by Krafton

South Korea · Krafton ~42.7% · 200 originals 2025
Built by Spoon Labs in Seoul and financed by games publisher Krafton — KRW 120B in equity (roughly $86M), taking Krafton to about 42.7% by December 2025 with a call option toward 50%. 200 originals in 2025 and 400+ planned for 2026. Half its revenue comes from the United States, and its audience breaks the format's stereotype: 70% aged 35 and over, 60% women. In March 2026 it shipped Bloodbound Luna, the first fully AI-produced English-language microdrama — fewer than ten people, eight weeks.
FAQFrequently asked questions

What is VIGLOO?

Built by Spoon Labs in Seoul and financed by games publisher Krafton — KRW 120B in equity (roughly $86M), taking Krafton to about 42.7% by December 2025 with a call option toward 50%. 200 originals in 2025 and 400+ planned for 2026. Half its revenue comes from the United States, and its audience breaks the format's stereotype: 70% aged 35 and over, 60% women. In March 2026 it shipped Bloodbound Luna, the first fully AI-produced English-language microdrama — fewer than ten people, eight weeks.

Is VIGLOO free?

VIGLOO uses a freemium model: the first episodes are free, the rest unlocks via coins, ads or subscription.

VIGLOO is one data point in the report. Platform economics, P&L models, market forecasts — Vertical Invasion 2026.
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