TikTok's own microdrama platform, launched in January 2026 in the United States and Brazil. Free and ad-funded — the US App Store listing carries no in-app purchase at all, which makes it the Western mirror of ByteDance's Hongguo rather than a rival to the coin apps. It is also the first to sign a Hollywood showrunner: Issa Rae's Hoorae Media released Screen Time on 29 April 2026, a 27-episode thriller that drew close to 75 million views in seven days, a watch-time record for both platforms. Read the second number alongside the first, though — episode one took 22 million views, episode twenty-seven took 2.4 million. An 89% drop-off. The launch figure measures acquisition; it says nothing about whether anyone stayed.
PineDrama uses a freemium model: the first episodes are free, the rest unlocks via coins, ads or subscription.