Built by Mebigo Labs (Kuku Technologies, also behind audio app Kuku FM) for India and India alone. 36.7M monthly users in the country and more than 41% of the local market (Media Partners Asia), 100M+ cumulative downloads, a catalogue of 5,000+ shows and 150,000+ episodes in Hindi, Telugu, Kannada and Bangla. Subscription only, no advertising — INR 899 a year. Cricketer MS Dhoni is both investor and brand ambassador, and the audience is over 90% male, the mirror image of the Western apps. The group has filed confidentially for an IPO at ₹2,500–3,500 crore.
Kuku TV uses a freemium model: the first episodes are free, the rest unlocks via coins, ads or subscription.