Vertical Drama Apps · My Drama (Holywater)
Kyiv's answer, with Fox on the cap table
Holywater Tech, out of Kyiv, runs My Drama, My Passion and My Muse — 85M+ users across the group (Deadline). Its $22M Series A in January 2026, led by Horizon Capital with Endeavor Catalyst and Wheelhouse, is the largest microdrama raise outside Asia. Revenue tripled in 2025 to around $70M, Fox Entertainment holds equity with 200+ titles committed, and ten of SocialPeta's February 2026 top twenty were its titles. Watch the audience shift rather than the funding: My Drama's male share of monthly users hit 30.3% in Q1 2026, up 28-fold in seven quarters.
My Drama (Holywater) uses a freemium model: the first episodes are free, the rest unlocks via coins, ads or subscription.