Press & Media

Will the next sports romance sensation come from TikTok? The Chicago Cubs are looking to hit a home run with an upcoming microdrama series titled Nine Innings To Love. Set in the bleachers at Wrigl...

Indonesian streaming platform Vidio has partnered with ReelShort, the microdrama platform owned by Crazy Maple Studio, marking ReelShort’s first entry into the Indonesian market. Hundreds of ...

Microseries is the word of the moment. Everyone is getting into them: Legacy Hollywood studios are signing lengthy production deals, content creators are both making and headlining series, digital ...

A Los Angeles line producer opens his books on the format. Sixty episodes shot in six to seven days, ten to seventeen pages a day — two to three times the pace of a feature — a crew of twenty to twenty-five, $100,000 to $200,000 all in, non-union. He dates the turn to late June 2026: the month platforms saw their AI experiments turn a profit and live-action orders stopped in Los Angeles. Lead rates have dropped since, and an advertiser-funded September series is being rewritten to replace its explicit scenes with kisses. He also explains why the crews come from Ukraine — not a vertical industry that emigrated, but a music-video and commercials craft that lost its orders in 2022 and changed format by changing country.

You can now officially go to college for microdramas. Just a couple weeks after unveiling its newest degree, a Bachelor of Arts in Content Creation, Arizona State University (ASU) has partnered wit...

In our current age of algorithm, creatives–from major studio executives to marketing campaign strategists to solo TikTokers filming entire microdramas in their bathrooms–tend to start t...

On July 27, the office of New York City Mayor Zohran Mamdani published a short video that imagines some of the city's new policies as foodstuffs. The "halal fatale" represents Mamdani's desire to m...

When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade show’s plans for 2026, she told us it was keeping a very close eye on the fleetfooted development of...

Le 22 juillet 2026, à quelques minutes d'écart, deux studios américains entrent dans la micro-série verticale : vertTV lance son application et veut faire payer le spectateur, New Short Media refuse d'en construire une et fabriquera pour celles des autres. Le format a pesé 50,4 milliards de yuans en Chine en 2024, davantage que le box-office chinois, devant 662 millions de spectateurs — mais y acquérir l'audience d'un titre coûte cinq à neuf fois son budget de production. En France, StoryShort tourne autour de cent vingt mille euros l'heure quand la fiction traditionnelle atteint 1,07 million : un rapport de un à neuf, dans le même pays, sur le même métier.

WWE is taking kayfabe to a fresh arena. The pro wrestling promotion has partnered with prominent microdrama platform ReelShort to produce an original live-action vertical show–which, accordin...

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit with brands, too. As more advertisers use microdramas to connect with potential customers, TikTok...

Qui finance vraiment le format. Variety, rapportant le MIP London, chiffre à 90 % la part du budget des plateformes qui part en marketing plutôt qu'en production, et la rétention tombe à 27 % au premier jour, 2 % au trentième. L'article oppose les financements — le spectateur, l'annonceur, la marque, le créateur qui garde son IP — et documente les cas : « Rico's Tacos » chez Procter & Gamble avec la régie retail media d'Albertsons, « Lars » chez Brico Dépôt et ses quelque dix-huit millions d'impressions, « Skibidi Exfruit » chez TF1, verticale et entièrement générée par IA. Le retail media européen pèse 13,7 milliards d'euros en 2024, en hausse de plus de 20 %, sans financer encore une seule fiction originale.

Six years ago, Quibi bet its entire business model and nearly $2 billion on the idea that people would watch bite-size bits of content whenever they had a spare moment. Now, with microseries becomi...

It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence on the platform. The sweater-clad educator hosted Mister Rogers' Neighborhood on public television for 33 years...

Search traffic, restaurant discovery, travel booking, fintech . . . What isn’t TikTok into? Add another one onto the pile: The king of UGC short-form is now planting itself firmly in the worl...

As microseries take over digital content and Hollywood and YouTube leans ever harder into being the face of TV, Meta is playing into both trends with a new feature for Reels. “Series” w...

The last week of May was an unusually bounteous period for YouTube's top channels. Six different entrants at the head of the Global Top 50 surpassed one billion weekly views. The #1 channel, MrBeas...

For the second week in a row, MrBeast captured the #1 spot in our Global Top 50 ranking. The owner of YouTube's most-subscribed channel is finishing May on a high note. Over seven days, he outpaced...

Disney‘s liking how things look on the short-form front. In his first earnings call as the House of Mouse’s CEO, Josh D’Amaro praised “Verts,” the TikTok-y vertical fe...

Analyse de la bascule AI dans le vertical drama : Bodhi Linshi (89,23M heat, 800M+ vues en 2 semaines) s'impose #1 sur Hongguo (ByteDance) pendant que les coûts de production tombent à ~33 000 USD et que les acteurs traditionnels voient leurs opportunités fondre.