Presse & Médias

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit with brands, too. As more advertisers use microdramas to connect with potential customers, TikTok...

Six years ago, Quibi bet its entire business model and nearly $2 billion on the idea that people would watch bite-size bits of content whenever they had a spare moment. Now, with microseries becomi...

It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence on the platform. The sweater-clad educator hosted Mister Rogers' Neighborhood on public television for 33 years...

Search traffic, restaurant discovery, travel booking, fintech . . . What isn’t TikTok into? Add another one onto the pile: The king of UGC short-form is now planting itself firmly in the worl...

As microseries take over digital content and Hollywood and YouTube leans ever harder into being the face of TV, Meta is playing into both trends with a new feature for Reels. “Series” w...

The last week of May was an unusually bounteous period for YouTube's top channels. Six different entrants at the head of the Global Top 50 surpassed one billion weekly views. The #1 channel, MrBeas...

For the second week in a row, MrBeast captured the #1 spot in our Global Top 50 ranking. The owner of YouTube's most-subscribed channel is finishing May on a high note. Over seven days, he outpaced...

Disney‘s liking how things look on the short-form front. In his first earnings call as the House of Mouse’s CEO, Josh D’Amaro praised “Verts,” the TikTok-y vertical fe...

Analyse de la bascule AI dans le vertical drama : Bodhi Linshi (89,23M heat, 800M+ vues en 2 semaines) s'impose #1 sur Hongguo (ByteDance) pendant que les coûts de production tombent à ~33 000 USD et que les acteurs traditionnels voient leurs opportunités fondre.